by Mike Sofka | Jun 21, 2021 | User Experience, User Journey, User Persona
Many product teams use user personas to define a target audience for their software, feature sets, or campaigns. The goal of a user persona is to quickly gain empathy and understanding through representing the needs of a larger group of users that you’re designing...
by Mike Sofka | Feb 24, 2021 | User Journey
When building software, there is always so much attention that is focused on the end product, the features, the bells and whistles that make the software or product “pretty”. Just because a product looks nice or has nice functionality, if the main goal of your...
by Mike Sofka | Dec 15, 2020 | Storytelling
Storytelling – User Experience Edition Mike SofkaDecember 15, 2020 Storytelling has been around since the beginning of time. We see evidence of storytelling from the times of the cavemen and cavewomen drawing pictures on their cave walls to communicate. Hieroglyphics...
by Mike Sofka | Dec 17, 2019 | Prototyping
Rapid Prototype Development And Why It’s Important Mike SofkaDecember 17, 2019 What do vehicles, appliances, skyscrapers, bridges, even something so simple as an ink pen have in common? If you answered ‘things we use every day’, while technically you are correct, the...
by Mike Sofka | Dec 15, 2019 | User Experience
5 UX Mistakes And How To Avoid Them Mike SofkaDecember 15, 2019 When you’re looking at a site on your mobile device have you found it difficult to read the text, or perhaps you thought it would be great if there was an ‘open in maps’ button on the site rather than...