Writings and Thoughts

User Journey Mapping

When building software, there is always so much attention that is focused on the end product, the features, the bells and whistles that make the software or product “pretty”. Just because a product looks nice or has nice functionality, if the main goal of your...

Storytelling – User Experience Edition

Storytelling – User Experience Edition Mike SofkaDecember 15, 2020 Storytelling has been around since the beginning of time. We see evidence of storytelling from the times of the cavemen and cavewomen drawing pictures on their cave...

Rapid Prototype Development And Why It’s Important

Rapid Prototype Development And Why It’s Important Mike SofkaDecember 17, 2019 What do vehicles, appliances, skyscrapers, bridges, even something so simple as an ink pen have in common? If you answered ‘things we use every day’,...

5 UX Mistakes And How To Avoid Them

5 UX Mistakes And How To Avoid Them Mike SofkaDecember 15, 2019 When you’re looking at a site on your mobile device have you found it difficult to read the text, or perhaps you thought it would be great if there was an ‘open in maps’...

Let’s Work Together

Fill out the form to the right to send me your name, email and project details and I’ll be in touch with you within 24 hours.

4 + 15 =